︎
KOMAL BEDI SOHAL


Komal has served as Chief Creative Officer in Saatchi & Saatchi Dubai, Y&R Singapore and Y&R India.

She is a creative leader with more than 25 years of experience at Y&R, Grey, Lowe, Rediffusion and Saatchi & Saatchi across
India, South East Asia and the Middle East on global brands like Ford, Cadillac, HSBC, PepsiCo, P&G, Mondelez, Nivea, Harvey Nichols,
Colgate, Virgin Atlantic, Tata Motors and Land Rover, to name a few.
— Yet, Leica is her favourite brand ever.

Her work has received multiple golds at Cannes Lions, One Show, ANDYs, ADC, Clio, LIA, Epica, D&AD, Spikes Asia, Effie, WARC,
Dubai Lynx and Goa Fest. Her campaign for Harvey Nichols was ranked the number two press campaign in the world.
And the Big Won ranked her number two on the list of Top Art Directors.
— Yet, her real grand prix are her son and daughter. Naturally, her husband is on the credit list.

She has served as jury president for art direction at D&AD, a jury member at Cannes Lions, Art Director’s Club, Clio, Adfest and New York Festivals.
— Yet, she loves being judged by Grey Joy, her big, burly, always-sleepy cat.

Over a decade ago, she brought the Middle East into the spotlight through art direction and craft, and became the first female ECD in the region.
She is the author and designer of three photography based books, including Chola Maati (Mapin Publishers, 2025).
Her photographs exhibited in New York, Paris, London, Rome, Venice. She was also selected for the
2024 La Vie Un Bleu International Photography Residency, France. She believes in a world where women can and will. 
— At least, the case study says so.


----->>>  Connect on

︎ komalbsohal@gmail.com

TATA MOTORS: USE DIPPER AT NIGHT

AN IDEA THAT TURNED A ROAD SAFETY MESSAGE INTO A CONDOM BRAND
CANNES: SILVER - MEDIA
CANNES: BRONZE - HEALTH AND WELLNESS
CANNES: SHORTLIST - OUTDOOR
CANNES: SHORTLIST - MEDIA
WARC: SILVER- ASIAN STRATEGY
WARC: SILVER- CHANNEL THINKING SPECIAL AWARD
SPIKES: SILVER - HEALTHCARE
SPIKES: BRONZE - HEALTHCARE EDUCATION & AWARENESS
SPIKES: BRONZE - DESIGN PROMOTIONAL ITEM
SPIKES: SHORTLIST - PROMO & ACTIVATION

CASE FILM



THE PROBLEM: India’s leading truck maker, Tata Motors wanted to raise awareness about AIDS & STD and provide genuine solutions that benefit the health and well-being of the Indian truck driver. As per the National Aids Control Organization (NACO), 2 million truck drivers visit sex workers every year. Only 11.4% use condoms, the result 16% of Indian truck drivers suffer from STD.
CHALLENGE: REACH – Indian highways are largely media-dark and often media-ignored. Traditional and non-traditional media have absolutely no penetration - so no TV, press, outdoor, or internet. How do we get through to our audience? SIMPLICITY – Most truck drivers are not very well educated. Our messaging had to be simple and easy to understand.
THE SOLUTION: As a Government mandate, every Indian truck has the message ‘USE DIPPER AT NIGHT’ painted on its back. Could these trucks themselves become our medium?
THE BIG IDEA: USE DIPPER AT NIGHT Just like Dipper lights at night are needed for road safety, Dipper condoms at night are needed for safe sex. So, we created & launched a condom brand, and named it ‘DIPPER’.
MAKING THE MEDIUM THE MESSAGE: Trucks across the unreachable, media-dark highways became both our medium & message, as truck drivers simultaneously received and carried the message - and in a universal language that all truck drivers related to. The entire activity was done at zero media cost. We distributed these at all trucker-frequented spots like service centers & petrol pumps.
PACKAGING: Our packaging was inspired by a form of cult art that is specific to Indian trucks - which helped us connect better with our audience.

POSTERS & OOH |  HEALTH CLINICS, PETROL STATIONS AND HIGHWAY STOPS
  
MEDIA COVERAGE & NEWS

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PEPSICO INDIA: FARMERS, OUR PRIDE


During Baisakhi, the Agriculture New Year, when farmers pay tribute to the Gods for abundant harvest, PepsiCo gave these unsung heroes something they truly deserve. A “thank you". Farmers, Our Pride is a poetic tribute to the farmers of India. Featuring real farmers from the agriculture heartland of India amongst the grandeur, dreamscapes of farms and nature, captured with extreme wide-angle shots, high-contrast black-and-white imagery. The music was inspired by the collective humming farmers do when they work.

BRAND IMPACT
17.3+ million views | 3+ million engagement | 61% completion rate | From 98.75% negative sentiment to 93% positive sentiment

AWARDS
ONE SHOW: SHORTLIST - FILM: CINEMATOGRAPHY
ONE SHOW: SHORTLIST - FILM: SOUND DESIGN
DUBAI LYNX: SILVER- FILM: CINEMATOGRAPHY
DUBAI LYNX: SHORTLIST- FILM: SOUND DESIGN
DUBAI LYNX: SHORTLIST- POSTERS DESIGN

FARMERS, OUR PRIDE


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HARVEY NICHOLS: ACCESSORIES WANTED


CANNES: GOLD PRINT + GOLD OUTDOOR
CLIO AWARDS: SILVER PRINT + SILVER OOH
ONE SHOW: MERIT PRINT + MERIT OUTDOOR
DUBAI LYNX: GRAND PRIX + GOLD PRINT + GOLD OUTDOOR + GOLD CRAFT (ART DIRECTION)
ADC: SILVER PRINT
EPICA: SILVER PRESS
LOERIES: BRONZE PRINT
MENA CRISTAL: FESTIVAL GRAND CRISTAL + MAGAZINE GRAND CRISTAL + PRINT MAGAZINE CRISTAL
COMMUNICATION ARTS ANNUAL: IN BOOK
LUERZERS ARCHIVE: IN BOOK


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TINY MOS: THE WORLD’S SMALLEST, SMARTEST, SOCIAL ASTRONOMY CAMERA


CANNES: SILVER- PRODUCT DESIGN
CANNES: BRONZE - MOBILE INNOVATION
CANNES: SHORTLIST- PRODUCT DESIGN INNOVATION
CANNES: SHORTLIST- PRODUCT DESIGN SOLUTION
D&AD: WOOD PENCIL- DIGITAL DESIGN / USER EXPERIENCE DESIGN (UX)
SXSW FINALIST - RESPONSIVE DESIGN
SXSW FINALIST - STUDENT DESIGN
SPIKES: BRONZE - DIGITAL CRAFT TECHNOLOGY
SPIKES: BRONZE - DIGITAL CRAFT FUNCTIONAL DESIGN
CCA GONG: SHORTLIST - DESIGN

CASE FILM


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