PEPSICO INDIA:
FARMERS, OUR PRIDE
During Baisakhi, the Agriculture New Year, when farmers pay tribute to the Gods for abundant harvest, PepsiCo gave these unsung heroes something they truly deserve. A “thank you". Farmers, Our Pride is a poetic tribute to the farmers of India. Featuring real farmers from the agriculture heartland of India amongst the grandeur, dreamscapes of farms and nature, captured with extreme wide-angle shots, high-contrast black-and-white imagery. The music was inspired by the collective humming farmers do when they work.
BRAND IMPACT
17.3+ million views | 3+ million engagement | 61% completion rate | From 98.75% negative sentiment to 93% positive sentiment
AWARDS
ONE SHOW: SHORTLIST - FILM: CINEMATOGRAPHY
ONE SHOW: SHORTLIST - FILM: SOUND DESIGN
DUBAI LYNX: SILVER- FILM: CINEMATOGRAPHY
DUBAI LYNX: SHORTLIST- FILM: SOUND DESIGN
DUBAI LYNX: SHORTLIST- POSTERS DESIGN
FARMERS, OUR PRIDE
