HEAD & SHOULDERS: FUNNY THINGS OFF THE TOP OF MY HEAD
Since looks and image are everything in the Arab world and nobody talks about dandruff, we made everyone laugh about it in a live stand-up comedy show and over 14 webisodes. Starring the region’s funniest stand-up comedians: Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt).
IMPACT
19.4+ million views | 79% completion rate | 140,332+ comments | 4.18+ million shares | +36% brand recall | +1.7% sales growth | +1.2% market share | Free media and PR coverage worth USD837,000+
AWARDS
EFFIE MENA: BRANDED CONTENT: GOLD
EFFIE MENA: PERSONAL CARE PRODUCTS: BRONZE
DUBAI LYNX:
RADIO: USE OF BRANDED CONTENT / PROGRAMMING / PODCAST: FINALIST
ENTERTAINMENT: USE OF TALENT: FINALIST
