Since looks and image are everything in the Arab world and nobody talks about dandruff, we made everyone laugh about it in a live stand-up comedy show and over 14 webisodes.
Starring the region’s funniest stand-up comedians: Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt).
IMPACT
19.4+ million views | 79% completion rate | 140,332+ comments | 4.18+ million shares | +36% brand recall | +1.7% sales growth | +1.2% market share | Free media and PR coverage worth USD837,000+
AWARDS
EFFIE MENA: BRANDED CONTENT: GOLD
EFFIE MENA: PERSONAL CARE PRODUCTS: BRONZE
DUBAI LYNX:
RADIO: USE OF BRANDED CONTENT / PROGRAMMING / PODCAST: FINALIST
ENTERTAINMENT: USE OF TALENT: FINALIST
CASE STUDY
EP 01_JORDANIAN ROMANCE
EP 02_ ANTI-DANDRUFF COMMERCIAL
EP 03_DANDRUFF EVERYWHERE
EP 04_DANDRUFF FOR ARABS
EP 05_THE BARBERSHOP
EP 06_DANDRUFF MYTH
EP 07_DANDRUFF GOOGLE TRANSLATE
EP 10_INDUSTRIAL WHITE SCALE
EP 13_WAR AGAINST DANDRUFF
PRESENTATION BOARD
MEDIA COVERAGE & NEWS
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