To convince 180 nationalities living in the UAE to download the SHARE Rewards App, we wooed them in their mother tongues and launched HALA BEL HAYAT (Hello to Life). An original multilingual anthem written in English, Arabic and Hindi, representing the largest demographics.
IMPACT
Over 1 million downloads • #1 most downloaded app on Apple App Store and Google Play Store for 4 straight months • #1 most requested song on Virgin Radio and Al Arabia 99 FM • #1 on Anghami hits chart
• 109M+ impressions • 12.6M+ views • 933K+ shares • Earned media coverage worth $874K
INTERACTIVE POSTERS
When QR code is scanned, an interactive AR version of the poster comes to life, which then leads to free app download.
PRESENTATION BOARD
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